— PROJECT NAME
Fenty Beauty
— ROLE
Art Direction
Model
Copywriter
Truth: Fenty Beauty is for everyone
Insight: Cleopatra was a royal queen who used makeup to showcase her status. For her, each stroke of kohl wasn't just a cosmetic ritual; it was a proclamation of power.
Idea: Everyday people need to know that with Fenty Beauty, they can feel like a queen (or be royal) as well – Like Cleopatra
Programs: Fujifilm camera, Adobe Premiere Pro