Niani

— PROJECT NAME

Fenty Beauty


— ROLE

Art Direction

Model

Copywriter


My team and I were tasked with creating an AI-only version of a Fenty commercial then creating a real version of that same commercial.


Insight: Cleopatra was a royal queen who used makeup to showcase her status. For her, each stroke of kohl wasn't just a cosmetic ritual; it was a proclamation of power.


Idea: Everyday people need to know that with Fenty beauty, they can feel like a queen (or be royal) as well.


Programs: Fujifilm camera, Adobe Premiere Pro