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— PROJECT NAME
Olipop Subway Takeover
— ROLE
Art Direction
Graphic Design
Branding
Truth: Olipop is known for having 2-6 grams of sugar in their sodas.
Insight: Drinking Olipop makes life’s tough-to-stomach moments just a little bit sweeter.
Idea: "A Little Bit of Sweet"
I created Subway Out of Home ads and an experiential pop up.
Copywriter: Jackson Wald
Experiential
As mentioned above, the Idea is about a little bit of sweetness in sour moments. The Super Bowl is a polarizing sporting event that is guaranteed to leave fans feeling sweet or sour.
Our idea is for the NFL and Olipop to collaborate to allow fans of the losing team to experience sweetness after a devastating loss. On the Monday following the Super Bowl, for one-day only, sad fans will be able to purchase exclusive Olipop themed jersey’s, championship rings, socks, and soda flavors.
This is a description underneath your image.
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