Develop a multi-title creative campaign that showcases and celebrates how Black fans move culture and spark joy through their engagement with Netflix.
Netflix
A Translation project
Storytelling is in Black folk’s DNA.
We don’t just love great stories—we are great stories.
…but we don’t start our stories with
instead, we use…
Out of Home
As part of the OkaySoBoom campaign, we’ll launch a billboard series showcasing oversized Black acronyms created by black fans, each paired with stills from Netflix Original scenes.
F AROUND & FIND OUT
A Translation project
I AIN’T ONE OF YOUR LITTLE FRIENDS
DO I LOOK LIKE BOOBOO THE FOOL?
Social
An Okay So Boom synopsis makes you run to a title to see what went down for yourself.
To continue amplifying black voices, Netflix will tap Black fans and influencers to share their best reactions to scenes from select titles all in 6 seconds.
The goal is to drive new fans to the platform, turning first-time engagement into a lasting franchise momentum.
