Leading up to NYE, we’ll use social listening to find a variety of influencers making New Year’s resolutions about being more responsible with their money.
Then we’ll surprise them with Quitter’s Day care packages to help keep them on track.
The box will be personalized and branded, in a fun effort to help inspire them to keep up with their resolutions. Our influencers will, hopefully, post a Quitter’s Day unboxing video to encourage their followers (and themselves!) to keep their resolutions, especially financial one.