Chase | Quitter’s Day
In an effort to promote the Freedom Rise credit card, Chase is launching a New Year’s resolution campaign.
Gen-Z kicks off the New Year with big financial goals – but most resolutions don’t even make it past the second Friday of January, aka ‘Quitters Day’.
Let’s send care packages to influencers across a variety of content and audience types that they can post about on Quitter’s Day. The goal will be to encourage them and their followers to stay the course on their financial resolution.
Activation
Leading up to NYE, we’ll use social listening to find a variety of influencers making New Year’s resolutions about being more responsible with their money.
Then we’ll surprise them with Quitter’s Day care packages to help keep them on track.
The box will be personalized and branded, in a fun effort to help inspire them to keep up with their resolutions. Our influencers will, hopefully, post a Quitter’s Day unboxing video to encourage their followers (and themselves!) to keep their resolutions, especially financial one.
A Translation project (concept)

