— PROJECT NAME
Bremo Pharmacy
creative solutions
— ROLE
Art Director
Bremo Pharmacy is a local business serving Richmond and neighboring communities. My team and I were tasked with creating branding & marketing solutions for Bremo's weight loss clinic.
Our solutions included:
- Renaming their existing weight loss clinic
- Creating an overarching platform
- Creating a campaign that can stem from that platform
- Developing mock up social ads, a newsletter, brochure, flyer and website redesign,
Rename
We renamed their clinic from Weight Loss Clinic --> Nutrition Studio at Bremo Pharamacy.
Platform
The platform we developed – "Losing For Life."
Losing bad habits, losing excuses, and losing weight… Losing for Life.
Campaign
The "Be A Loser" achieves three goals:
1) steers clear of common weight loss tropes
2) A verb that encourages potential clients to face the mental setbacks that prevent them from losing weight.
3) Visually invites the brand to create unique and ownable content
Team Members:
Josh LaJoie – Strategist
Graham Bartal – Art Director
Riley LaChance – Copywriter
Logan Cooper – Experience Design
